The Team
For this project, the research and user studies were done with my teammate as a group. For the designs and prototype, I focused on the customer's app.
Food Vendor Trust.
Give allergy & dietary restricted customers a personalized shopping experience at food markets.
Narrow down topic, analyze competitors and conduct user research using various research methods
Understand empathize with user needs, problems, and goals by creating personas, empathy maps, and journey maps
Started with storyboarding, interaction models, wireframe sketching, ui design and prototype
Perform usability testing based on wireframe sketches and also the full prototype
For this project, the research and user studies were done with my teammate as a group. For the designs and prototype, I focused on the customer's app.
For customers of food venders, allergens and other dietary restrictions are not often available or visible.
CIBO provides a personalized way to present nutritional allergen-sensitive information at farmers markets. For busy families who need who need allergen assurance from a food vendor, CIBO offers a trusted source of allergen facts, unlike competitors AllergyEats, Happy Cow, and Spokin apps.
With food vendors and their customers
In total for 2 surveys about farmers markets. Includes responses from both food vendors and their customers
Observing and shadowing at farmers markets and food festivals
The start of our research began in the Northport Village Park, LI, NY. During our observation and interviews, we found the most popular event was the Farmers Market on Saturdays. From there we conducted our research at the market, as well as others across Long Island.
To define our problem, we conducted surveys and interviews, as well as shadowing and joining many LI Farmers Market Facebook groups. The different ways of data collection aided us to becoming experts on this topic, so that our design would reflect what was needed.
When shopping, knowing the ingredients inside what they consume is super important.
The vendors surveyed verbally provided detailed ingredient facts to customers.
• No tantrums during the shopping experience
• Knowledge of what’s in the food she’s feeding her family
• Way to help her favorite vendors increase their sales and customers
• Look ahead at vendors to try new products
• Efficient and stress-free shoppingRelaxing and fun family day for the entire family
• More time making relationships with customers than answering questions
• Ability to showcase products and brandAdd and remove items from menu
• Post nutritional information in app
• Checking customer check in’s and views on personal page
• Read customer reviews and feedback
Creating Interaction models helped to give a clear sense of navigation to my system as well taking into consideration: logic, content and usability of the overall system.
CIBO creates a new experience at farmers markets, food trucks or any kind of foot trafficked eatery market.
Explore the prototype
