Website Redesign for Greater Awareness for NGO, Nassau County Soil & Water Conservation District (NCSWCD)
Perform SWOT analysis of business to find where the main challenges lie. Find the target audience
Understand empathize with user needs, problems, and goals by creating personas, and empathy maps
Started with site-map navigation, wireframe sketching, ui design comps
Perform usability testing based on wireframe sketches and also on the full ui design comps
For Part 1 of this social change project, I worked along side two UX Designers to collect research on our chosen community partner, Nassau County Soil & Water Conservation District.
Part 2 of this project, I solely redesigned the website for Nassau County Soil & Water Conservation District.
Environmental factors was the first topic to come to mind for our group, as these issues if not taken action against will become an extremely significant problem in the future. We narrowed our topic down to drinking water, as we felt that was more important to the local communities on Long Island.
We choose our community partner, Nassau County Soil & Water Conservation District for their simplistic dedication to protecting and preserving Long Island’s environment. On their website, we found they focused directly on methods of improving Long Island’s water quality, and preserving its only aquifer by managing storm water runoff.
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After first meeting with the organization, we created a SWOT Analysis (strengths, weaknesses, opportunities, threats) of the organization. Using the SWOT analysis and questions during our meetings we were able to determine that the main challenge was creating more awareness for their services on Long Island.
For an online survey posted a survey on social media and sent it to friends and family who live in the community.
With members of the community as well as employees,
On field visits observing the community partner's location.
Website ease of navigation is crucial for members of the community to learn about the community partner. Most members and users of the website got too frustrating trying to navigate the website and gave up.
Our community partner didn't utilize real-life photos nor stock photos for legal reasons. Photos used by the team of the community partner give real-life insight and trust into past projects they have done.
The community partner only utilized one social media platform, Facebook, which only targets an older demographic of users. To reach a younger demographic of users, the community partner needs to utilize Instagram.
Our solution was to create greater awareness online/presence by:
My solution focused on redesigning the website to be mobile-friendly. This redesign included a complete overhaul of the site navigation and organization. Updated graphics, icons & photos were used to make every page design cohesive and modern.
To gain perspective on the hierarchy and layout
Worked off of the placement and visual hierarchy of low-fidelity sketches but added more detail to each screen and represented what content would be in the placeholders
